Business are banned from using consumers’ personal data to set individualized prices under legislation passed by the City Council Thursday, making the city one of the first municipalities in the country to adopt protections against the exploitative practice.
The bill, Introduction 891-A, sponsored by City Council Speaker Julie Menin, prohibits companies from using personal information — including browsing history, location, purchasing habits and other behavioral data — to change the prices of goods and services from one customer to the next.
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